Elaborate stunts have become a marketing staple on YouTube. So it stood to reason that some brand would plans something holiday themed that would take off this year. Still, it was hard to see WestJet being that brand.
But a five-minute-plus spot featuring a crew of WestJet employees scrambling to deliver Christmas gifts to surprised passengers exploded this past week, landing it atop the VideoWatch/VidIQ charts with close to 25 million views. In the clip, prior to boarding a WestJet flight, passengers encountered a digital Santa who asked them what they wanted for Christmas.