NFL Now Is About Web Video Ads, Not Cord Cutting

No YouTube, Facebook or Twitter distribution deal—yet

It's not as easy to find NFL clips on the Web as you might think. That's because the NFL hoards them on NFL.com. In fact it's easier to find Bad Lip Reading NFL videos on YouTube than anything from the league, which makes it tough if you want to relive that Eli Manning to David Tyree catch again and again. 

As a result, the NFL sells out of Web video ad inventory all the time, says Brian Rolapp, COO of NFL Media.

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