National Geographic is making by far its best showing on the VideoWatch/Shareablee Top 10 weekly rankings for branded Instagram videos. From April 21-26, NatGeo's 15-second spot—that sweeps over the scenery of Lake Powell, Arizona—came in second only to the NBA, while garnering 95,500 interactions and an engagement rate exceeding 2 percent.
The Washington, D.C.-based nonprofit's highest ranking before this performance came earlier this month when it finished No. 6 on the chart. NatGeo, like fellow Instagram stalwart GoPro, is a natural fit for the social-video platform because it can leverage its global editorial team to produce breathtaking footage that other brands simply cannot bring to bear.
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