Kobe Bryant made his long-awaited return to the court on Sunday, following a season-ending Achilles injury last season. And prior to that, the NBA legend made a triumphant return to marketing with a surprising pair of partners: soccer star Lionel Messi and Turkish Airways.
Bryant and Messi have worked together before. But last week's clip, featuring a battle between the sports giants as they tried to produce the most epic of selfies, has generated over 70 million YouTube views, easily landing it atop the VideoWatch/VidIQ brand video rankings.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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