HealthCentral Boosts Engagement With In-Depth Patient Stories

Showing successes in overcoming disease

After being diagnosed with multiple sclerosis, Jodi Edwards admitted she was terrified. But it compelled her to stay active, and eventually she relearned not only how to walk but also became a marathon runner.

Edwards' story is the latest addition to Live Bold Live Now, a HealthCentral series that takes a deep look at debilitating health conditions and tries to spread a message of hope instead of fear. 

"What we're trying to do is chronicle really amazing people using multimedia, video, highly engaging storytelling and editorial," Jim Curtis, chief revenue officer, told Adweek.

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