Google Sets New Viewability Standard for Web Ads
Company won' t charge brands for unseen banners, video
Google is looking to set the tone when it comes to making sure real people can actually see ads served on the Web.
On Thursday, the company said that it will only charge for viewable ads. Google said it has worked directly with the Media Rating Council to define viewable ads using the Interactive Advertising Bureau’s proposed standard. That is, at least 50 percent of an ad must appear on a screen for one second or longer.
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