Forget Amazon. YouTube Is Where Shoppers Do Research
More and more consumers using video to research products, per Zefr exec
So, you’re interested in buying something new for yourself or a loved one— something that needs to live up to your expectations.
But long before you pull out your credit card, you confront the daunting task known as product research. You head over to Amazon.com because, after all, that’s where everyone goes for their product reviews… right?
Well, not exactly.
More and more, users are flocking to YouTube over Amazon for all of their pre- and post-purchase discussions.