Apparel marketers should probably keep their eye on Instagram video. Five out of the top 10 brands in this week's VideoWatch/Shareablee power rankings include players that focus on fashion.
Vogue makes its first appearance in the weekly poll, offering a 15-second peek into designer Charles James' exhibit at the Met Museum in New York City. The fast-paced clip captured the imaginations of the magazine's 1.8 million Instagram followers, garnering more than 22,000 brand engagements.
Victoria's Secret, which has been a mainstay in our rankings, Michael Kors, Billabong and Aéropostale are other fashion brands that performed impressively last week with the social videos platform.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in