The Big Guys Want the Spotlight at Next Year's NewFronts
Per IAB memo, the founding partners seek more control
The biggest companies in Web video are looking to assert more influence over the scheduling strategy for next year's Digital Content NewFronts.
According to a memo from the Interactive Advertising Bureau, the NewFront Founding Partners—YouTube, AOL, Microsoft, Hulu, Yahoo and others—are planning on putting together a list of companies that will be invited to present during NewFront week. The Founding Partners will ultimately decide who presents during that week, and who doesn’t.
That’s a change from last year, when nearly 20 different digital video companies hosted NewFront events during the week, and some grumbled that the biggest names in video (i.e.