Arnold Schwarzenegger, Ryan Higa Win YouTube Comedy Week—Maybe
Sarah Silverman, Reggie Watts show late momentum
Did YouTube's Comedy Week, the company's attempt at a sweeps-like stunt aimed at exciting consumers and advertisers, work? It's hard to say. There weren't any runaway breakouts, at least according to the available data. But there were definitely some winners to be found.
One of those winners was Arnold Schwarzenegger. But here's the problem. His clip (see below) was viewed nearly 3.8 million times last week, according to the analytics firm Visible Measures. But that clip was a promo titled Arnold Pumps You Up for YouTube Comedy Week, not an actual original comedic clip.
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