Publishers Reeling From Carbon Emissions ‘Shakedown’
Publishers could see between 5-50% of buying opportunities blocked, as the various players scale their practices.
Publishers could see between 5-50% of buying opportunities blocked, as the various players scale their practices.
The candymaker shared at Possible Miami how it's using custom algorithms to create its own media strategy more optimized to sales goals, which makes the company less beholden to media [...]
At the Green Media Summit, publishers and adtech firms shared roadblocks like a lack of data and adoption thwarting sustainable media initiatives.
Integral Ad Science and DoubleVerify have new tech tools to help brands block MFA (made-for-advertising websites), and publishers worry that they will have no choice but to get caught in [...]
Buyers and adtech firms are diving into the bidstream to target campaigns along advanced contextual signals toward quality media and away from audience-focused strategies.
At an IAB Tech Lab event in New York, the UK regulatory body said it was prepared to delay cookie deprecation's deadline, currently set for the end of this year, [...]
Facebook and Instagram's Potential Reach metric inflates viewership figures by up to 400%, according to a lawsuit.
Basis Technologies found that for campaigns where there was a higher prevalence of deceptive identity practices, conversions were likely to be lower.
Brands continue to spend on TikTok despite the House voting to ban it.
The Oxford academic found a stimulating complexity in both worlds.
Publishers are retooling their SEO strategies, investing in content expertise and diversifying traffic, to combat traffic loss from Google's SGE.
ADWEEK's Digital & Tech Creator of the Year on fostering brand connections and remaining authentic.
Hundreds of brands, facilitated by almost every major ad-tech firm, are paying to advertise on spammy websites.
In meetings within the IAB Tech Lab, not previously reported, the buy-side says they've been duped about SSPs solutions for cookieless environments.
Browsers have been finding common ground on privacy-centric advertising solutions in the W3C.
The ChatGPT maker is working on a web search product partially powered by Microsoft Bing.