Meta is facing a class-action suit over its Potential Reach metric.Rafael Henrique/SOPA Images/LightRocket via Getty Images
Alt Image Text

ID Spoofing Dents Campaign Performance

Programmatic

Basis Technologies found that for campaigns where there was a higher prevalence of deceptive identity practices, conversions were likely to be lower.


Alt Image Text

Why Advertisers Claim Meta Owes $7 Billion in Damages

Platforms

Facebook and Instagram's Potential Reach metric inflates viewership figures by up to 400%, according to a lawsuit.

Alt Image Text

ID Spoofing Dents Campaign Performance

Programmatic

Basis Technologies found that for campaigns where there was a higher prevalence of deceptive identity practices, conversions were likely to be lower.

Alt Image Text

What Would a TikTok Ban or Sale Mean for Advertisers?

Platforms

Brands continue to spend on TikTok despite the House voting to ban it.

Alt Image Text

Theoretical Physics Prepared Jonathan Roberts for a Career in Ad Tech

Lessons Learned

The Oxford academic found a stimulating complexity in both worlds.

Alt Image Text

Google’s Gen AI Search Threatens Publishers With $2B Annual Ad Revenue Loss

Publishing News

Publishers are retooling their SEO strategies, investing in content expertise and diversifying traffic, to combat traffic loss from Google's SGE.

Alt Image Text

Creator Monet McMichael Is Striking Big Brand Deals and Connecting With Fans

Hot List

ADWEEK's Digital & Tech Creator of the Year on fostering brand connections and remaining authentic.

Alt Image Text

Large Brands Are Still Advertising on Made-for-Advertising Websites After Industry Outcry

Ad Tech Industry News

Hundreds of brands, facilitated by almost every major ad-tech firm, are paying to advertise on spammy websites.

Alt Image Text

Exclusive: Cookie Deception Sparks Tension Between Buy and Sell Side in IAB Tech Lab

Data

In meetings within the IAB Tech Lab, not previously reported, the buy-side says they've been duped about SSPs solutions for cookieless environments.

Alt Image Text

In the W3C, the Post-Cookie Conversation Finds Consensus

Programmatic

Browsers have been finding common ground on privacy-centric advertising solutions in the W3C.

Alt Image Text

OpenAI’s Web Search Product Aims to Challenge Google’s Search Supremacy

AI News

The ChatGPT maker is working on a web search product partially powered by Microsoft Bing.

Alt Image Text

Exclusive: The Trade Desk’s Media-Quality Product, SP500+, Puts Publishers at the Center

Programmatic

The Trade Desk SP500+ makes it easy for buyers to target high-quality publishers.

Alt Image Text

Some Cookieless Alternatives … Still Use Cookies

Programmatic

While some cookieless solutions still rely on third-party cookies, it gets misleading to buyers when they are ID bridging, using cookies to target in environments where they already do not [...]

Alt Image Text

Microsoft Returns to the Super Bowl to Launch Its AI-Powered Copilot

Super Bowl Commercials

Microsoft's Super Bowl ad positions AI as an everyday companion.

Alt Image Text

Perfection Thwarting Progress: Response to IAB Tech Lab’s Missive on Google’s Privacy Sandbox

Programmatic

The IAB Tech Lab's missive against Google's post-cookie solutions, Privacy Sandbox.

Alt Image Text

Buyers Can’t Test Privacy Sandbox APIs in Google’s Ad Platform DV360

Programmatic

There is no user interface on Google's DSP to test Google's Privacy Sandbox APIs.