Programmatic

Can YouTube Ever Be Completely Safe for Advertisers?

This week underlined the inherent flaws of user-generated content portals as a sanctuary for advertisers.

Biddable Ads Are Coming to TikTok, Opening Up the Popular Platform to More Marketers

The company is also in talks to add better measurement tools.

YouTube Sends Memo to Major Brands and Holding Companies Regarding Latest Ad Safety Controversy

Disney, Nestle and others reportedly halted spending over 'soft-core pedophilia' comments.

Meet DrainerBot, the Ad-Fraud Operation That Could Be Stealing Your Mobile Data

Oracle claims it was distributed via hundreds of apps.

Disney, Nestle and Fortnite Publisher Pull YouTube Ads Following Child Predator Controversy

The spots appeared on videos that serve as a hub for pedophiles.

U.S. Digital Ad Spend Will Surpass Offline in 2019

Online buys will hit $129 billion as Amazon drags on the duopoly’s dominance.

Inside the Rise of Second-Party Data

This alternative means of generating audience insights at scale is growing in popularity.

It’s Time for Publishers to Implement Measures to Combat Device Fingerprint Malvertising

These spammy pop-ups attach to legitimate ads.

Why Do Advertisers Keep Spending More and More With the Walled Gardens?

For one, name recognition is a factor.

How 5G and ATSC 3.0 Benefit Broadcasters, Local TV and the Ad-Tech Industry

They will make things more efficient and scalable.