ID Spoofing Dents Campaign Performance
Basis Technologies found that for campaigns where there was a higher prevalence of deceptive identity practices, conversions were likely to be lower.
Basis Technologies found that for campaigns where there was a higher prevalence of deceptive identity practices, conversions were likely to be lower.
Facebook and Instagram's Potential Reach metric inflates viewership figures by up to 400%, according to a lawsuit.
Basis Technologies found that for campaigns where there was a higher prevalence of deceptive identity practices, conversions were likely to be lower.
Brands continue to spend on TikTok despite the House voting to ban it.
The Oxford academic found a stimulating complexity in both worlds.
Publishers are retooling their SEO strategies, investing in content expertise and diversifying traffic, to combat traffic loss from Google's SGE.
ADWEEK's Digital & Tech Creator of the Year on fostering brand connections and remaining authentic.
Hundreds of brands, facilitated by almost every major ad-tech firm, are paying to advertise on spammy websites.
In meetings within the IAB Tech Lab, not previously reported, the buy-side says they've been duped about SSPs solutions for cookieless environments.
Browsers have been finding common ground on privacy-centric advertising solutions in the W3C.
The ChatGPT maker is working on a web search product partially powered by Microsoft Bing.
The Trade Desk SP500+ makes it easy for buyers to target high-quality publishers.
While some cookieless solutions still rely on third-party cookies, it gets misleading to buyers when they are ID bridging, using cookies to target in environments where they already do not [...]
Microsoft's Super Bowl ad positions AI as an everyday companion.
The IAB Tech Lab's missive against Google's post-cookie solutions, Privacy Sandbox.
There is no user interface on Google's DSP to test Google's Privacy Sandbox APIs.