What Does a Chief AI Officer Look Like in the Marketing World?
What brands must consider when hiring for this role to stay competitive.
What brands must consider when hiring for this role to stay competitive.
The ADWEEK Champions of Change awards look for women and non-binary athletes and executives rewriting the rules of the game in sports
As demand for branded entertainment escalates, festival leaders are creating more networking spaces at the intersection of marketing and film.
CMO Sophie Bambuck on the organic intersection of outdoor apparel with street fashion.
Tracking all brand activity before and during the Summer Games.
March Madness is in full swing, and NCAA Division I superstar Caitlin Clarke is the MVP.
Why Cup Noodles is prancing inside an extravagantly strange 3D billboard.
Andrex is calling time on toileting taboos with a purposeful marketing reboot.
Golden shares his marketing journey and being a change leader.
Taste's Matt Rodbard on the state of food media and what's to come.
Augmented Reality Advertising News
An AR Lens allows Snapchat users to participate in a fictional video call with a character from the film.
CMO Marian Lee is putting Netflix at the center of culture to drive viewership and capture ad budgets.
Augmented Reality Advertising News
As opposed to Snapchat lenses, filters are added to Snaps after a photo or video is captured.
Data reveals a growing number of consumers are basing their identity on movies, music and video games.
What we saw at the annual sampling extravaganza, which brought in 70,000 attendees and 3,000 exhibitors.
A sonic strategy must be baked into the creative process from the beginning.