Brand Marketing

Executive Moves: Two MR&K Staffers Go to CME By Beth Heitzma

In what could be a similar story for other struggling shops across the city this year, creative upstart Mitchiner, Ross & Kahn is closing its doors afte

Effective March 1, Michael Kahn, MRK president/director of client services, moves to CME/KHBB as vp/management supervisor, reporting to CME president/coo Michael Garcia. Marshall Ross, MRK creative director, also moves to […]

MOOD SWINGS — With a new attitude that’s part optimism and part suspicion, once-cynical Americans are now willing to play follow the leader By DEBRA GOLDMA

The Clinton administration honeymoon is 12 days old and

Yes, his nominee for Attorney General enraged the masses. No, the middle class will not get its promised tax cut. Yes, he carried out his threat to resurrect Fleetwood Mac. […]

Will P&G Cancel Its 2nd Quarter Options?: Last Year the Marketer Opted Out of $12-15 Million in 2nd Quarter Ads

NEW YORK – With the end of its fiscal year approaching, Procter & Gamble this week must decide whether it will exercise the majority of its cancellation options in the […]

New Healthy Favorites Lines to Hit Shelves

CHICAGO – Kraft General Foods has apparently seen enough success already on its Healthy Favorites line of cheeses and luncheon meats to extend the name outside the refrigerated case.A Healthy […]

With Lowe out of Olds, subject of Scali merger returns By Kevin McCormack and Cathy Taylo

NEW YORK–With the Lowe Group eliminated from the ongoing Oldsmobile pitch, sources said last week that contacts between WP

The discussions had been bogged down over price and the prospects of the Olds prize for IPG’s Lowe. However, reports that high-level discussions would be held this week in the […]

Will P&G cancel its 2nd quarter options?

With the end of its fiscal year approaching, Procter & Gamble this week must decide whether it will exercise the majority of its cancellation options in the second quarter scatter […]

YALE CUISINE: What Tomorrow’s Leaders Say They Want to Eat Today

Are the student dining halls at Yale a leading indicator of changing tastes in food among the nation’s elite-to-be? In case you think they are – we’re reserving judgment on […]

NEWSWIRE ROUNDUP

Peter Schoenig will replace Guenther Garhen as managing director and Wolfgang Bloeck as head of the board at Hamburg’s Scholz & Friends. Felix Vincente has been named managing director of […]

Clients try CME-KHBB’s world order

CME-KHBB, which became Saatchi & Saatchi’s third global advertising network last September when Campbell-Mithun-Esty joined with S&S’s London-based KHBB, has reeled in three clients that will experiment with the agency’s […]

As Chiat/N.Y. turns

Even faster than you can say “Joel Babbit,” Chiat/Day is once again turning over the reins of its New York office. The agency is expected to bring Marty Cooke back […]