Brand Marketing

For Olds, it was Burnett once again — By Keeping GM Division at His Shop, Fizdale Survives Biggest Test Yet

In what will likely be the defining moment of his career as chairman, ceo & chief creative officer at Leo Burnett Co., Rick Fizdale came up a winner in saving […]

McDonald’s Expands Leaps & Bounds

CHICAGO – McDonald’s Corp. is accelerating its expansion of its Leaps & Bounds childrens’ play centers, doubling its projections of the fledgling chain’s size by the end of the year. […]

CONTINENTAL CLEANING: The Rain in Spain Won’t Necessarily Get the Laundry Wet

A well-washed continent is a happy continent, and Europe’s market for cleaning appliances – washing machi

Briskest growth is forecast for Spain.Table shows Europe’s cleaning appliance sales for 1991 and 1996 by country.EUROPE’S CLEANING-APPLIANCE MARKET in millions of $ U.S. 1991 1996Germany 3,359 3,749France 2,266 2,450UK […]

‘Family Circle’ Cup Offers Packages

NEW YORK – The quarter finals of The Family Circle Magazine Cup, held in Hilton Head, S.C. March 29-April 4, will be broadcast on ESPN, which is now part of […]

Anti-Smoking Ads Target Young Women By Robin Meyerowit

LOS ANGELES – After a series of fits and starts and a fight to reclaim its ad budget, the California Department of Health Services unveiled its new anti-smoki

Two of the more than 15 spots developed by Livingston + Keye, the Venice, Calif. agency of record on the account, highlight the negative effects smoking has on a young […]

Agencies Ante Up For Hilton Gambling By Robin Meyerowit

LAS VEGAS – Hoping to stack the deck in its favor, Hilton Hotels has launched a review for an agency to handle its estimated $5-6 million gaming division ad

The division, which consists of five hotels in Nevada, is growing – Hilton has two riverboats designed for gambling under construction in New Orleans and Kansas City.Sources said the review […]

Buick mulls shift of spending to radio — Direct Response Effort Would Center On Use of an 800-Number By Richard Brunell

NEW YORK–General Motors’ Buick division is strongly considering a gradual–yet fundamental-

Qualman said the increase in radio spending this year will be financed by a shift of money from other media–mainly TV–and does not forecast an increase in the division’s overall […]



Green Mill Restaurants assigned Miller Meester Advertising, Minneapolis, responsibility for advertising, public relations and sales promotions.Firstar Bank hired Layton Marketing Group, St. Paul, to handle direct marketing.Colle & McVoy, Minneapolis, […]

Toys: Fighting Machines By ANN COOPE

War has been declared in the $5-billion video game market. The combatants are leader Nintendo and parvenu Sega, two Japanese warriors slugging it out on a well-demarcated battl

It began on Tuesday with the day’s agenda faxed to ADWEEK’s New York offices, demonstrating the qualities for which Leo Burnett is known: service and attention to detail. Or rather […]

Hammond Departs as Revlon President

NEW YORK – Revlon last week announced the resignation of Michael Hammond as Revlon NA president and the appointment of George Fellows as new chairman. Industry executives cited differing management […]