Brand Marketing

Letterman, Sponsors Are Big Winners: Late-Night Move Sparks Competition As TV Networks Face Off By Eric Schmuckle

NEW YORK – The late-night sweepstakes finally ended last week with David Letterman’s defection to C

The seismic shift may also help by increasing the pool of viewers in late-night, as some research types predict.How will the ratings shake out? Letterman now pulls a 3 rating, […]

FULLY MARTINIZED — The Martin Agency still strives to preserve its brand of Southern hospitality, even after driving off with a piece of Mercedes By ROY FURCHGOT

There is a gentility as uniquely Southern as a wel

It is that way partly through luck, partly through design. ‘From the beginning we were in a market where the agencies tended to be friendly,’ says co-founder David Martin. ‘We […]

A LOST TABOO: Like It or Not, Expect to See a Lot of Clinton in Ads

The torn-out clipping from The New York Times excerpts a diary of a Clinton outing in Santa Barbara, including a stop at the Nugget Bar & Grill: ‘Ate a hamburger […]

Letterman: just another great American hero By Richard Morga

The only story about David Letterman’s defection to CBS that’s not suffering from overkill is why the story was so big in the first place. Until this we

The sustained drama served up more references to “top 10” lists and “stupid pet tricks” than a media consumer should have to bear. Letterman may not have been entirely kidding […]

Leo Burnett Adds to Staff To Boost Client Service: James Jenness Moved to New Position as Part Of New Plan; Hank Feeley Retires By Jim Kir

CHICAGO – Leo Burnett Co. is adding to the upper ranks of its staff on bot

James Jenness, most recently an executive vp/worldwide client service director for the Kellogg account, was named vice chairman and director of multinational accounts for Leo Burnett Co. and Leo Burnett […]

SIGNS OF LIFE — Wall Street has only modest expectations for advertising, cable and broadcast stocks this year. Still, it’s an improvement from 1992 By DAVID CARE

After continued financial woes in 1992 – a year o

Interpublic chairman Phil Geier, for one, sees ‘a tough first six months,’ with ad spending in the U.S. creeping up 6-6.5% for the year. Wall Street has similar projections, but […]

Loi Sapin Claims First Victims in France

PARIS – The first major layoffs at an ad agency attributable to loi Sapin, the law which could change the way media is bought and sold in this country, have […]

Molson’s new ad brew

Molson Breweries’ agreement last week to sell a 20% stake to Miller Brewing Co. gives the Canadian brewer access to the advertising, marketing and distribution apparatus of Miller, but so […]

U.S. Soccer Fed Kicks Off With MasterCard

NEW YORK – Tapping into the soccer hype expected to be generated by the World Cup being held in the U.S. in 1994, the U.S. Soccer Federation will issue an […]


Ayer chairman Jerry Siano last week said there ‘couldn’t possibly’ be a merger with Ketchum Communications as long as his agency has a shot at the $140-million Oldsmobile account review […]