Brand Marketing

A LOST TABOO: Like It or Not, Expect to See a Lot of Clinton in Ads

The torn-out clipping from The New York Times excerpts a diary of a Clinton outing in Santa Barbara, including a stop at the Nugget Bar & Grill: ‘Ate a hamburger […]

THE APPLE OF MOMMY’S EYE

Nobody can resist babies and animals, so we put both in our new advertising campaign,’ said Ed Russell, marketing vp for Selah, Wash.-based apple juice and sauce maker Tree Top. […]

Asics Goes Back To the Basics — Bozell Hits the Streets to Find A Cast of Players for TV Campaign By Robin Meyerowit

LOS ANGELES – Asics couldn’t afford celebrity basketball stars like Chicago Bulls’ Michael Jord

Bozell creative director David Hale, along with director Tim Newman of Santa Monica, Calif.-based Pilot Pictures and producer Michael Pollock went to local neighborhood playgrounds in the South Bronx, Harlem […]

SIGNS OF LIFE — Wall Street has only modest expectations for advertising, cable and broadcast stocks this year. Still, it’s an improvement from 1992 By DAVID CARE

After continued financial woes in 1992 – a year o

Interpublic chairman Phil Geier, for one, sees ‘a tough first six months,’ with ad spending in the U.S. creeping up 6-6.5% for the year. Wall Street has similar projections, but […]

Loi Sapin Claims First Victims in France

PARIS – The first major layoffs at an ad agency attributable to loi Sapin, the law which could change the way media is bought and sold in this country, have […]

Who’s Really No. 1 in Arbitron Radio Ratings? — L.A.’s KLSX-FM Thinks KLAX-FM’s Surprise Rise From 21st to No. 1 Is a Case of Mistaken Identity

LOS ANGELES – KLSX-FM, the classic rock station that b…KLSX, at 97.1 on the dial, is claiming that Arbitron may have credited KLAX-FM, at 97.7, with some of its listeners. […]

U.S. Soccer Fed Kicks Off With MasterCard

NEW YORK – Tapping into the soccer hype expected to be generated by the World Cup being held in the U.S. in 1994, the U.S. Soccer Federation will issue an […]

NO URGENT URGE TO MERGE

Ayer chairman Jerry Siano last week said there ‘couldn’t possibly’ be a merger with Ketchum Communications as long as his agency has a shot at the $140-million Oldsmobile account review […]

ANOTHER CASE OF HIT-AND-RUN: Porsche Speeds Away From Fallon By Beth Heitzman and David Kiley with Fara Warne

A combination of minuscule sales and a new management team led Porsche Cars North America to dismiss it

Reached Friday at his agency, ceo Pat Fallon would only say, ‘Now I know how Marty Puris felt.’With the introduction of a revamped 911 RS this year, marketing manager Joel […]

GTE Re-Dials: Account Management to Shift From DDB Los Angeles to Dallas By Kathy Thacker and John O’Connor with Kathy Tyre

For some time now DDB Needham N.Y. president Andy Berlin has been flying to Dallas to hea

Top-level Omnicom sources confirmed that under directions from DDB Needham chairman Keith Reinhard, Berlin has been riding shotgun on the GTE account since July, knitting together the efforts of DDB […]