Brand Marketing

Hershfield Moves to Grey L.A. To Spark New Biz Efforts

LOS ANGELES – Sam Hershfield has joined Grey Advertising here as senior vp/director of development and planning, a post the agency hopes will help it to intensify its new business […]


AGENCY: Lowe & Partners/New YorkCOPYWRITER: David MetcalfART DIRECTOR: Dennis D’AmicoAGENCY PRODUCER: Peggy MooreDIRECTOR: George EvelynPRODUCTION COMPANY: Colossal Pictures, San FranciscoMUSIC: tomandandyCLIENT: Prudential SecuritiesIn the increasingly competitive financial services market, Prudential […]


Perhaps the most distinctive feature of this month’s best spot from J. Walter Thompson/N.Y. for Schick Tracer is not the computer-generated ‘morphin

To support the razor’s claim that it hugs the curves of all faces, the spot shows men with chubby, black, Asian and average-looking faces, instead of the usual array of […]

U.S. Soccer Fed Kicks Off With MasterCard

NEW YORK – Tapping into the soccer hype expected to be generated by the World Cup being held in the U.S. in 1994, the U.S. Soccer Federation will issue an […]


Ayer chairman Jerry Siano last week said there ‘couldn’t possibly’ be a merger with Ketchum Communications as long as his agency has a shot at the $140-million Oldsmobile account review […]

FULLY MARTINIZED — The Martin Agency still strives to preserve its brand of Southern hospitality, even after driving off with a piece of Mercedes By ROY FURCHGOT

There is a gentility as uniquely Southern as a wel

It is that way partly through luck, partly through design. ‘From the beginning we were in a market where the agencies tended to be friendly,’ says co-founder David Martin. ‘We […]

CHANGING NAMES: Adding an International Dimension, At Least on Paper

Are companies acting as well as thinking globally? Some evidence can be gleaned from a roster of corporate name ch

Meanwhile, while growing companies often opt for a grander-sounding name, a few have the good grace to be subtle about it. Hence our choice for most charming name change of […]

New Line to Reprise The Mutant Turtles — Aberrant Reptiles, Backed by Huge Marketing Push, To Visit Feudal Japan

LOS ANGELES – New Line Cinema launches the third Teenage Mutant Ninja Turtles’ movie March 19 on 2,000 screens. It will be backed by more than $50 million in advertising, […]

Ford Dealers Urge Support for Escort

NEW YORK – Now that Taurus has trounced the Accord, Ford dealers are urging the company to put its muscle behind the Escort, which saw sales slide in 1992. Ford […]


There are no mattress shots or cutaways to the inner-coil springs, yet Serta’s new ad campaign conjures thoughts of sleep.

With music and copy that lulls and scenic twighlight shots, the new spots from Hal Riney & Partners/Chicago are more reminiscent of a new age perfume ad rather than a […]