Brand Marketing


BBDO Minneapolis has created a fictitious female radio call-in show host, ‘Dr. Food,’ in a radio campaign promoting new and different uses for Hormel Pepperoni.Dr. Food hosts a show called […]

MobiLink set to roll out cellular ad campaign By Fara Warne

NEW YORK–MobiLink, the cellular phone consortium including six of the seven Baby Bells, will begin its estimated $40 million ad campaign in the third qu

MobiLink will have to contend with an already well-established network in Cellular One. But it is likely to be ahead of the curve in this round of advertising considering that […]

Traveling party By Greg Farrel

On the occasion of his agency’s 25th anniversary in late May, Jack Connors broke with tradition. Instead of celebrating the birthday of Hill, Holliday, Connors, Cosmopulos with the u

Connors, president and ceo of HHCC and one of two founders still with the agency, took all 300 of his employees on an overnight trip to the Equinox resort hotel […]

Re-engineering the client-agency relationship

We have seen with increasing frequency how vital, bedrock accounts have been lining up their agencies and putting them on death watches. Some have left, ending long standing and once […]

Raj Runs For The Border

SAN FRANCISCO – Robin Raj, best known for his work on Chiat/Day’s ‘Human Cartoon’ campaign for NYNEX Yellow Pages, will join Foote, Cone & Belding here to take creative charge […]

GNB U.S.A. Moves Champion Brand To Bernstein-Rein

ST. PAUL – GNB U.S.A. split with Henderson Advertising, Greenville, S.C., and moved advertising for its Champion battery products to Bernstein-Rein, Kansas City, Mo.Henderson Advertising chairman, president and ceo Ralph […]

Chrysler Neon: To Brand Or Not To Brand? — Dealers Complain Strategy Would Hurt Current Push of Dodge Line By David Kile

DETROIT – Chrysler’s plan to introduce its new subcompact cars under a single brand name ne

The plan for the Neon, which recently graced the cover of BusinessWeek and will be launched in the spring of next year, is for Dodge dealers and Plymouth dealers to […]

As ill winds blow, Lintas seeks to right itself By Cathy Taylo

NEW YORK–The problems facing Lintas: New York as it now struggles to hold on to its $25-40-million IBM Personal Computer Co. business serve to emphas

It’s not as though the Interpublic Group shop hasn’t been trying to right itself. Its continuing problems have come about despite major changes in the New York office in the […]

Graphic ‘NYPD Blue’ sets off alarms By Eric Schmuckle

NEW YORK-Controversies over primetime shows are annual rituals, but the coming firestorm over Steven Bocheo’s new NYPD Blue promises to be a doozy. The graphic

Those who’ve seen it seem to love the show. “The most exciting pilot I’ve seen since Hill Street Blues.” said BBDO senior vp Stu Shlossman. Said Ayer senior vp Aaron […]

McDonald’s Extra Value Meals, New Items Are at the Top of Agencies’ Work Menus By Scott Hum

OAK BROOK, ILL. – McDonald’s Corp. intends to keep its national advertising agencies busy pushing price/value and new pro

During its recent shareholders meeting and in a brief interview session afterwards with reporters, McDonald’s executives reaffirmed their commitment to their advertising focus on Extra Value Meals. Those discounted meal […]