Brand Marketing

GGK Team Leaves Frankfurt Agency

FRANKFURT – The management trio of GGK Frankfurt – Torsten Hoffmann, Marcus Reiser and Ulrich Schalt – have decided to leave the former IBM agency by the close of the […]


Go ahead, guess which meal has the lowest gravy consumption. Nope, it’s lunch, not breakfast. That’s why H.J. Heinz Co. next month launches a 37-market radio campaign and promotion reaffirming […]

Hiram Walker to Shift Focus To Regional Promotions By Betsy Spethmann and Beth Heitzma

WALKERVILLE, ONT. – Hiram Walker & Sons plans to step up consumer promotions for all brands, but will shift focus from nationa

The company is talking to a dozen ad and promo agencies about $24 million in sales promotion assignments, several sources said last week. At the same time, it’s cutting ad […]

Up in smoke By Richard Morga

Michael A. Miles, the chairman and ceo of Philip Morris Companies Inc., is nothing if not a survivor. This was demonstrated most poignantly six years ago, when he was on a white-water

Seven weeks ago, as Miles stood before Philip Morris’ assembled shareholders, that same steely resolve was on display. Hundreds of visitors had piled into the tobacco division’s Richmond, Va., manufacturing […]


If the Lake Michigan Federation gets as much attention on its freshwater issues as it’s getting for George Gier’s ad copy, it will be in great shape. DDB Needham Chica

‘I grew up with guys who go fishing in the lakes and don’t see a problem with eating what they catch,’ said Gier, who grew up in a Chicago suburb […]

Lois Pursues Wisconsin Tourism Biz By Jim Kir

MADISON, WIS. – Wisconsin’s love-hate relationship with Illinois tourists may extend to the agency business if Chicago agency Lois U.S.A. is the winner this week in th

For the first time in its history, Wisconsin is allowing an out-of-state agency pitch its tourism business, much to the surprise of Wisconsin agencies which consider state accounts exclusively their […]

W/USA Lands First Int’l Account With Jim Beam Brands By Beth Heitzma

CHICAGO – W/USA Ltd. Advertising/Chicago last week landed its first piece of U.S.-based business, nabbing the assignment from Jim Beam Brands Co

W/USA, an offshoot of Sao Paulo, Brazil-based W/Brasil, triumphed over another undisclosed agency for the business, for which billings have not yet been determined. W/USA will create a print campaign […]


‘I’m in love with 17-by-10-inch ink on paper,’ says Jim Keane.

Keane has a five-year tenure as an art director at Carmichael Lynch on one of the accounts that helped put the Minneapolis shop on the national scene – Harley-Davidson. He’s […]


Creating good Jeep ads has a lot to do with preserving and capturing ‘Jeepness,’ says CME-KHBB senior art director Dan Willey. That held true in the spring of 1992 when th

The most memorable of the TV spots was ‘Waterfall,’ in which the vehicle is parked beside a waterfall in Hawaii, the camera shooting from inside the car, and the sound […]

Evans to link Microsoft creative

Microsoft Corp. has tapped a creative director from a small East Coast agency to be responsible for evaluating a new corporate identity for the software giant, which could impact the […]