Brand Marketing



Pacific Marketing Group has been retained by two firms: Panasonic/3DO, San Mateo, Calif. and StarSight Telecast, Fremont, Calif.Graphic design studio Broom & Broom has been retained by Vienna, Va.-based America […]

California Advertising Alliance Set to Begin Ad Program to Keep Businesses in the State By Kathy Tyre

SACRAMENTO, CALIF. – The California Advertising Alliance is set to launch a $10-million-plus ad program designe

The group was formed in response to growing concern that a recent slew of legislation, perceived as anti-business by that community, the Los Angeles riots last year, and other negative […]

New Cooks: FCB Assembles Taco Bell Team By Daniel S. Levin

In a move that may portend a new strategic direction for its $130-million Taco Bell client, Foote, Cone & Belding/S.F. has pulled together a creative team

Among the new staff members brought by recently appointed group creative director Robin Raj is Bryan Birch, former svp/co-creative director for Mazda at FCB’s Orange County Office.The other members of […]

Ayer reorganizes its media department; move is seen as necessary to better coordinate client accounts

NEW YORK–Ayer Inc. has reorganized its media department to provide clients “a mo

Three associate media directors have been named group media directors and will oversee media planning by accounts. Specifically, three accounts, which have been fragmented by brand within the media department, […]

Patrick Media Acquires Omni Outdoor

SAN ANTONIO – Chicago-based outdoor advertising firm Patrick Media Group has acquired the assets of another outdoor company, Omni Outdoor Advertising, San Antonio. The move, according to Patrick, is part […]

BBDO, Bozell Battle for Chrysler’s Neon By David Kile

DETROIT – BBDO and Bozell here square off this week for what is supposed to be a final presentation to Chrysler for the launch of the new Neon, ads for which a

Neon will be sold by both Plymouth and Dodge dealers, but will the $60-80 million launch be handled by Dodge agency BBDO or Chrysler-Plymouth shop Bozell?Creative shoot-outs are nothing new […]

French agency heads sound off on ‘Sapin’; the ‘loi Sapin’ is the last thing agencies need during a recession By Daniel Tille

PARIS–Though barely five months old and under attack from both the advertising industry

Though it is difficult to tell where the damage from the recession ends and Sapin begins, agency execs readily sound off about the negative impact of the law on their […]

EPB in plan to sell insider stock to its management By Roy Furchgot

BETHESDA, MD.–Earle Palmer Brown ceo Jeremy “Jeb” Brown has offered more than 20 of his top managers the chance to buy into the closely held age

Brown said that while the sale would raise capital, which recently was said to be an issue at the $350 million agency, that was not the goal of the disbursement.EPB […]

Donnelley’s Mobium Sheds In-House Mantle By Scott Hum

CHICAGO – Agencies in this market have a new competitor, one that arrives with a creative reputation in hand.

Mobium is moving beyond its origins as the in-house advertising/graphics/communications unit of printing giant R.R. Donnelley & Sons here and is beginning to seek business-to-business clients of its own. For […]

Des Moines Community Launches Campaign

DES MOINES, IOWA – The Greater Des Moines business community launched advertising last week to let business leaders across the country know that, after devastating floods, the region is back […]