Brand Marketing

Gap Goes for New Rap — Store Shops Indie Agencies for TV Push By Kathy Tyrer and Shelly Garci

Gap Inc. last week quietly began contacting ad agencies with an invitation to pitch its account.

Wieden & Kennedy/Portland, Ore. and Heater Easdon Advertising, the fledgling shop formed by Bill Heater and Don Easdon in Milltown, Mass., are believed to be among the agencies sources said.The […]

Fallon Dominates One Show Again

NEW YORK – As in years past, Fallon McElligott/Minneapolis was awarded the highest number of One Show ‘Pencils’ last week. The agency won 10 trophies from an international field of […]

Kia Proceeds, Fallon Answers Call

IRVINE, CALIF. – Agencies returned questionnaires to Kia Motors America last week, and among them was Fallon McElligott, Minneapolis. Fallon was previously believed not to be interested. Two other agencies […]

Goodby Breaks First Porsche Work

SAN FRANCISCO – Goodby Berlin & Silverstein here shifted into gear on the Porsche Cars North America account last week as the first radio spots produced by the agency hit […]

Philips Said to Favor Euro RSCG in Pitch

DUSSELDORF – Philips is said to be favoring Euro RSCG as partner for its pan-European communications. Since January, the Dutch company has been looking into adapting its advertising strategy for […]

Eat your words: in the latest round of deciding on food advertising rules, the lines between the FTC and the FDA may be redrawn

When Barry Cutler was growing up in New Haven, Conn., his father, a peddler of kitchen appliances, used to traipse through the back rooms of every eatery for miles around. […]


Heavyweight boxer George Foreman, known for his appetite for hamburgers, is about to put his weight behind hot dogs.

The fighter will appear in new spots beginning tonight from J. Walter Thompson/Chicago for the launch of Oscar Mayer’s new Big & Juicy brand, the first major hot dog launch […]

Ed Butler

Ed Butler went to Bishop Loughlin High School, St. John’s University, and St. John’s School of Business, where he got a masters in industrial psychology and began a career in […]

BEYOND REDEMPTION: Putting Hard Numbers to the Coupon Phenomenon

America’s coupon blizzard continues apace, with the number of manufacturer-issued coupons reaching 310 billion last ye

Nonetheless, consumers managed to redeem $4.5 billion worth of coupons in ’92. The top category for coupon issuance in ’92 was cereals & breakfast foods (also tops in ’91), followed […]

Time Warner And Chevy Go Country: Music Venture Could Sweep Across Media From ‘Life’ to Broadcast TV

NEW YORK – Time Warner and General Motors’ Chevrolet division are teaming up to present ‘The Roots of Country,’ a cross-media package that will sweep across several media from ranging […]