Brand Marketing

ON THE MOVE



NEW YORK

BBDO New York has awarded senior vp titles to creative supervisor Bill Bruce and associate media director John Osborn and vp posts to account supervisors Joshua Sacks and Claire Veber. […]

Miller Clear looks for Lite-ning strike

As the beer industry continues its slide, Miller Brewing Co. is hoping that this week’s introduction of its clear beer will be the biggest new product boon since it launched […]

‘INFOMERCIALS: A MARKET IN TRANSITION’ By Barry J. Cutle

Think about the last time you saw the Fuller Brush man or the Avon lady, and you will have a good idea about where some infomercials are coming from. Visit

The FTC’s focus on the future is no accident. In October 1991, in conjunction with the 10th anniversary of National Consumers Week, the Commission co-sponsored a symposium titled ‘Consumer Protection […]

DOSSIER D.C.: THE NEXT WAVE By ALAN PELL CRAWFOR

The first swells from Clinton’s tax plan barely touched the ad industry. But with a $90 billion health care plan looming, that will likely, change. Bill Clinton is

Go figure.And while you’re figuring, tell me if the spending cuts he proposes are going to match the tax hikes he wants. Nobody here seems to think so. The plan […]

Nestle to Boost Australian Ad Spending

SYDNEY – Nestle’s confectionery division in Australia has announced plans for the company to increase its ad budget by 20% to $11.1 million in a bid to break Cadbury’s dominance […]

British Shops Look To Make a Connection: Telecommunications Accounts Are A New Source of Revenue in the U.K. By Susannah Richmon

LONDON – The freshly deregulated U.K. telecommunications industry is about to become

Since British Telecom was privatized in 1984, the government has been granting licenses to would-be rival companies to end the former state-owned monopoly. So far, Mercury and Hutchison Telecom’s Microtel […]

New Owner, Editor Plan Fresh Direction for ‘Post’ — N.Y. Tabloid Will Cut Back Sensationalism And Strive to Become ‘Writer’s Paper’ By Hanna Liebma

NEW YORK – The New York Post will be moving away from the slashi

‘It’ll be a different paper in a month,’ said Hamill. The Post will become a ‘tabloid-plus that will retain all the great classic slam-bang tabloid spirit.’The aim, he added, will […]

Miller Introduces First Clear Beer

MILWAUKEE – As expected, Miller Brewing Co. announced last week it will launch the first clear beer product called Miller Clear (ADWEEK, Jan. 18).The premium, full-calorie brew will most likely […]

ACCOUNT ACQUISITIONS

MINNESOTAThe Minnesota Opera Co. selected M&H Advertising, Minneapolis, as its agency.Mona Meyer McGrath & Gavin, Minneapolis, added two healthcare-related clients: Memorial Blood Centers of Minnesota and Interactive Ventures Inc.MICHIGANSimons Michelson […]

The shirts got tighter, but the beer still fits

MILLER HIGH LIFEAGENCY: The Mingo Group, New YorkCLIENT: Miller Brewing, MilwaukeeCREATIVE DIRECTOR: Allan CorwinART DIRECTOR: Geoff EdwardsCOPYWRITER: Colin CostelloPHOTOGRAPHER: Michael RaabMaybe nostalgia generally isn’t what it used to be, but […]