Brand Marketing

Vitt Picks Up Clearly Canadian

NEW YORK – Vitt Media International has picked up Clearly Canadian as a new account. Michael Siegel, senior vp/management representative at Vitt, said it will buy national and local broadcast […]

Procter & Gamble Set To Expand EDLP: P&G Will Cut Trade Allowances on Many Health and Beauty Care Products in July

CINCINNATI – The jury may still be out as to whether Procter & Gamble’s year-old everyday low pricing (EDLP) policy is working. But P&G seems to have faith in the […]

Boku to Arian, Lowe & Travis?

CHICAGO – McCain Citrus Inc. here will most likely name Arian, Lowe & Travis here as its agency to handle its Boku juice drink, sources said last week. McCain had […]

I dream of Genie; even the most jaded teens are responding to ‘Aladdin’s’ themes of love and honor, and advertisers are scrambling to find out why By Betsy Sharke

A late-night drive down Hollywood Boulevard always

“These kids looked like they were lined up for a concert by Pearl Jam or Nine Inch Nails,” the exec later said. Since alternative rock bands don’t usually attract the […]

Mazda Shifts Marketing Execs

CHICAGO – Mazda Motor Corp. is expected to announce as early as this week staff changes at its U.S. subsidiary that have been anticipated for several weeks. Senior vp/sales and […]

Mazda Changes Coming

CHICAGO – Mazda Motor Corp. is expected to announce as early as this week staff changes at its U.S. subsidiary that have been anticipated for several weeks. Senior vp/sales and […]

THE PLAYERS — CAA’s casting call for Coke By BETSY SHARKE

The packet from Creative Artists Agency seemed as if it were hermetically sealed, the producer remembers. The instructions were explicit. Contents were fo

The broad sweep of commercials created by CAA for the legendary soft drink are wildly different in texture and tone. They come in all shapes and sizes. Production costs range […]

Wal-Mart Puts Suppliers on Notice

NEW YORK – The cost of doing business with Wal-Mart Stores has just gone up for the nation’s business community. Wal-Mart, the world’s largest retailer with $55.5 billion in fiscal […]

Nike Looks to Secure Foothold On Women’s Fitness Market By Kathy Tyre

BEAVERTON, ORE. – Nike will have doubled its investment in advertising to women by the end of the company’s ’93 fiscal year in May, as it looks

Highlighting that effort is a $12 million women’s ad campaign for spring – the largest single women’s push for Nike to date – capped by a TV campaign breaking Feb. […]

AFTER THE BOWL: Commercial Cowboys

As the dust settles from Dallas’ lopsided Super Bowl victory over the Buffalo Bills, which of the game’s stars can realistically look forward to fame and fortune in commercials? Before […]