Brand Marketing

Bennigan’s Reshapes Its Strategy

NEW YORK – Bennigan’s, the restaurant chain, is looking to carve out a new identity that will rely less on the fleeting alcohol-and-appetizer crowd. It’s narrowing the menu and upgrading […]

New Ads Take Shape in Michigan

DETROIT – Brogan & Partners here has created a new tourism campaign for Michigan that draws on the shape of the state. In print and broadcast spots, the state’s outline […]

Frankfurt Agencies Play ‘Musical Execs’: BDDP’s Raid Leaves DMB&B Scrambling to Keep P&G Satisfied By Rosemarie Totzaue

FRANKFURT – BDDP’s raid of D’Arcy Masius Benton & Bowles’ executive muscle for client BMW has

The new BDDP agency partners will be former creative director Hartmut Gruen, managing director Werner Bittner and director of strategic planning Horst Kern, all of DMB&B, Frankfurt. The trio was […]

DMB&B Ventures Into Romania

LONDON – D’Arcy Masius Benton & Bowles has made its first move into Romania with a stake in OFC International in Bucharest. The move coincides with the appointment of Carl […]

NDB, UDIA Move To Eliminate Dairy Advertising Overlap: Associations Realign Marketing Responsibilities; May Seek Single Agencies for Ads and Promotion By Jim Kirk and Daniel S. Levine with Beth Heitzman and Scott Hum

Under an agreement between the National Dairy Board and the United Dairy Industry Association, all national advertising for fluid milk now will fall under the jurisdiction of the UDIA, with […]


ACCOUNT ACQUISITIONS



SAN FRANCISCO BAY AREA

Walnut Creek, Calif.-based SR Marketing has signed toy manufacturer OddzOn Products, Campbell, Calif., and Producers Associates in Oakland, Calif.Glenn Martinez and Associates/Santa Rosa, Calif., has been tapped to create a […]

Frankfurt agencies play ‘musical execs’ By Rosemarie Totzaue

FRANKFURT–BDDP’s raid of D’Arcy Masius Benton & Bowles’ executive muscle for client BMW has left the Procter & Gamble shop in a management crunch.

The new BDDP agency partners will be former creative director Hartmut Gruen, managing director Werner Bittner and director of strategic planning Horst Kern, all of DMB&B, Frankfurt. The trio was […]

Milk marketing consolidation could prompt agency review By Jim Kirk and Daniel S. Levin

CHICAGO–The two national dairy associations’ decision to consolidate marketing efforts is expected to shake up assignments a

Under an agreement between the National Dairy Board and the United Dairy Industry Association, all national advertising for fluid milk will now fall under the jurisdiction of the UDIA, with […]

R-E-S-P-E-C-T FOR BIZ-TO-BIZ

Hank Schwarz, ceo of L.A. agency Haller Schwarz, thinks business-to-business advertising deserves a little respect. To combat what he sees as under-appreciation for trade ads, Schwarz conceived ‘The Official Haller […]

GGK Team Leaves Frankfurt Agency

FRANKFURT – The management trio of GGK Frankfurt – Torsten Hoffmann, Marcus Reiser and Ulrich Schalt – have decided to leave the former IBM agency by the close of the […]