Brand Marketing

Tropicana Enters Tea Market

BRADENTON, FLA. – Tropicana Products, buoyed by America’s growing love affair with prepared tea, is enticing consumers with Tropicana Fruit Tea.The new product, available in raspberry and tangerine flavors and […]

ACCOUNT ACQUISITIONS



WISCONSIN

JRB Co., Akron, Ohio, has named Nelson & Schmidt Marketing Communications, Milwaukee, its public relations agency of record.Cunningham & Welch Design Group, Madison, has been selected by the Wisconsin Chamber […]

Net bete: Publicis may be FCB’s second network By Michael McCarth

Foote, Cone & Belding is still looking for a second agency network but it may have a decidedly French twist to it.

Stymied in its pursuit of possible targets like Chiat/Day because of deal-breaking conflicts, FCB and its European partner, Publicis, are talking about expanding their partnership to other parts of the […]

Y&R Ready to Bag Biz of Canned Foods Grocery Outlets By Daniel S. Levin

SAN FRANCISCO – In its first significant new business win in about a year, Young & Rubicam here next week is expected to be named ad agency f

Executives at the Berkeley, Calif.-based retailer could not be reached and officials at Y&R declined to comment. But it’s believed that Y&R edged out Hoffman/Lewis, Oakland, Calif., which was seen […]

McCann Tells ‘The Truth’ To Win Brooks Sports By Kathy Tyre

SEATTLE – There’s still truth in advertising, as McCann-Erickson proved last week. In fact, the agency used it to win Brooks Sports’ estimated $4-million

Brooks vp of marketing Ian Gomar, who denied reports in ADWEEK (June 14) that a review was underway, last week confirmed that the company had selected McCann via a press […]

FCB Revives Sydney Unit With Shop Buyout

SYDNEY – Foote, Cone & Belding has revived itself here with the purchase of 18-year-old shop Magnus Nankervis & Curl for an estimated $7 million. The 100% buyout of the […]

NYCE: IT’S IN THE CARDS

AGENCY: TBWA/New YorkCREATIVE DIRECTORS: Steve Feldman, Jeff LinderCOPYWRITER: Karen SultzPRODUCER: Susan JurickDIRECTOR: Larry Bridges/Johnson-Burnett Productions, HollywoodCLIENT: NYCE, The New York Switch CorporationThe next step in the evolution of the ATM […]

NET BET: FCB, Publicis Eye Global Expansion By Michael McCarthy with Jim Kir

Foote, Cone & Belding is still looking for a second agency network but it may have a decidedly French twist to it.

Stymied in its pursuit of possible targets like Chiat/Day because of deal-breaking conflicts, FCB and its European partner, Publicis, are talking about expanding their partnership to other parts of the […]

PHOTOGRAPHER: MICHAEL O’BRIEN

Using real people in commercials is one thing; using them in an outdoor campaign with no copy except the tagline is quite another. The real people in San Francisco-based Ketchum […]

PRINT ART DIRECTOR: STEVE LUKER

Thanks in part to Steve Luker, the agency’s 29-year-old art director, Cole & Weber/Seattle is quietly producing some of the strongest print advertising on the West Coast, his colleagues say. […]