Brand Marketing


Overall Billings Growth: Down 10.7% to $358 million: (grade D-)

Clients Lost: $10.5 million including Chi-Chi’s: (grade C+)New Clients: None: (grade D-)Growth From Current Clients: Down 10% or $40 million: (grade D)Creativity: Remains evenly solid. Budweiser work needs new punch. […]


Overall Billings Growth: Up 5.9% to $1.72 billion: (grade B-)

Clients Lost: Playtex, Fruit of the Loom: (grade C+)New Clients: Raytheon, Borden, Mars’ Sheba cat food: (grade D+)Growth From Current Clients: Up 5.6% or $91 million: (grade A)Creativity: Work is […]

BBDO Moves Harkna to Int’l. Post; LaGattuta Joins Chicago Office By Beth Heitzman with David Kile

CHICAGO – For the second time in three years, BBDO Worldwide is tapping Eric Harkna for an international spot. This

Sources say LaGattuta, who becomes BBDO Chicago president/ceo, is being tapped for his new business abilities and will not work with the office’s biggest client, Wm. Wrigley Jr. Co. Harkna […]

A Bud for Everyone: Budweiser Goes With New Ad Slogan

Anheuser-Busch is getting set to make a major shift in the advertising for its flagship Budweiser brand, with a campaign and new tagline that harkens back to the days when […]

Three’s company: Omnicom to buy all of TBWA

In a move that gives it a third worldwide agency network, The Omnicorn Group announced late last Friday that it had agTeed in principle to acquire TBWA International, in a […]

Levi Breaks New Dockers, Loose Campaigns

SAN FRANCISCO – Levi Strauss kicks off the second year of its Dockers and Levi’s Loose campaigns next week. Set against the surreal landscape of the Moroccan desert, the new […]

Premium Comes Due By Daniel S. Levin

Health care giant Blue Shield of California last week began quietly inviting agencies to participate in a review for its $12-million ad account.

In a confidential letter sent to selected agencies, Blue Shield said it has had a long-term relationship with Coleman & Christison, an S.F. shop. ‘Every relationship, however, can benefit from […]

Taste test

Turnabout is fair play. McCann-Erickson has had to endure brickbats and bad notices its work for reviews harsh enough that the soft drink giant decided to turn to Creative

BERLIN: What’s the idea here?COSTELLO: That’s a good question. What is Coke trying to do? It looks like someone hit the panic button. They wanted to test everything possible and […]

Wells/L.A. Says It’s On Track for New Studio Biz By Kathy Tyre

LOS ANGELES – Wells Rich Greene/BBDP here appears to be off and running again. According to L.A. office president Dick Macedo, the office has received

The activity follows a string of disappointments since January, when the shop failed to retain $30-million MGM in a review won by Foote, Cone & Belding/L.A. It was also cut […]

Lord, Dentsu Presents The Lure of the Road By Robin Meyerowit

LOS ANGELES – Lord, Dentsu & Partners here has taken an unusual approach to its first campaign for the $15-million Best Western Hotels account. Believi

The multi-media campaign plays off the chain’s name and shows sites and locations like the best rodeo in Cheyenne, Wyo., or the best shoe shine in Boston. The ads focus […]