Brand Marketing

Sydney Shop Maneuvers to Get Into Airline Pitch

SYDNEY – Luscombe & Partners has joined forces with Manila-based agency Pacific Ads to try and get in on the Philippine Airline’s review of its $15-million global account. The airline […]

In Europe, there’s no place like home: study shows that most viewers prefer domestically created commercials By Fabiana Giacomett

MILAN–The Maastricht unification treaty is still very far away, at least when it c

According to a survey conducted by Alice CDP Europe and the research firm Ipsos on the reception of domestic and foreign-made food and drink commercials in Europe, the English and […]

Nynex review set to wrap; issues remain — To Consolidate the Media Account, or Not To Consolidate, That Is the Question . . . By Richard Brunell

NEW YORK Nynex Corp.’s $130-million media review now appears to be

Top Nynex marketing executives, in Singapore for a convention, return to the New York area this week and begin going over staffing and compensation questionnaires that, later this week, will […]

EDITOR’S SPOT: N.Y. CITY SLICKERS ARE NOT GAINING GOLD AND GLORY ON AWARDS SHOW CIRCUIT By ANDREW JAFF

Are the big agencies being locked out of the big awards shows? You bet your sweet bippy they are. Is that an e

Ah, now that’s a good question.Certainly, 1993 isn’t shaping up as a kind year to the big American agencies. Other than DDB Needham’s famous ‘You never know’ work for New […]

Winter Beer Launches in Brazil

RIO DE JANEIRO – Brewer Kaiser is launching a winter beer in Brazil. The Coca-Cola-owned company will put some $3 million behind the launch of the brew, which will be […]

The Selling of The President, in Spain: Private Television Stations Have Made Politics a Whole New Game By Luis Palaci

MADRID – Spanish voters looking for election information can call 900-66-1993, a toll-free num

These are just two unusual ploys that Spain’s politicians are using for this month’s election, a campaign where candidates and political agendas have become difficult for voters to differentiate. Yet […]

St. Joseph aspirin poised to reenter market — Off the Shelves for Years, the Familiar Chewable Tabs Will Now Be Targeted at Older Adults With Heart Problems By Judith Riddl

NEW YORK–The original St. Joseph chewa

Only this time Schering Plough Healthcare Products is breaking with tradition. It is now positioning the orange-flavored pain relievers exclusively for adult sufferers of heart conditions, instead of its target […]

O&M Consolidates Operations

HOUSTON – Jim Hine, managing director of Ogilvy & Mather here for eight years, said he would step down to concentrate on a new venture as O&M Worldwide last week […]

COMING UP FOR AIR TIME By Betsy Sharke

Jonathan Axelrod, Fred Barron and James Widdoes were starting to feel the walls of the room close in on them. It was a Tuesday evening in late May, and the three friends had

There was too much riding on CBS’s decision. For one thing, the show marked the first time Axelrod and Widdoes had tested their long friendship by working together. There was […]

GRANNIE SETS BURGLARY AWRY

When Santa Monica, Calif.-based Suissa Miller went looking for an idea for its first TV ads for lock maker Schlage, it came up with this puppy: ‘the Doberman of locks.’ […]