Brand Marketing


Eduscho, the coffee roasting house in Bremen, Germany, has pulled its $10-million account from Saatchi & Saatchi/Frankfurt. Sources said that BBDO/Dusseldorf may pick up the business . . . Euro […]

An ad-friendly new ‘Better House & Gardens’

Advertisers wondering how a change of guard atop the editorial masthead at Better Homes & Gardens will affect their relationship with the magazine can probably breathe a sigh of relief. […]

BEST SPOTS: Sega Genesis: KID STUFF By M.H. Moor

You won’t find the new Sega Genesis spot airing on the Big Three networks, not even on Saturday mornings. It seems the ad, created by Goodby, Berlin & Silverstein/S

Directed by Rob Pritts of Backyard Productions, the 30-second spot shows the transformation of ‘Young Bobby Ingles’ from nerdy target of schoolboy toughs to nerdy king of the classroom through […]

Needham Wins European Wilson Assignment

CHICAGO – DDB Needham Chicago last week was named agency of record for Wilson Sporting Goods in Europe. Last October, Needham was awarded the Wilson Racquet Sport division. Billings were […]

Saatchi Tests New Structure In the West

LOS ANGELES – John Hirschboeck, former president of Team One, was named to head a pilot program which will explore alternatives to the traditional agency setup for the three Saatchi […]



The Roxburgh Agency/Costa Mesa, Calif., has been retained by developer VED Corp., Yorba Linda, Calif., to handle marketing efforts for its new Oceanside, Calif., development, Encore.Anaheim-based Media Enterprises has added […]

Marlboro Man’s miscue leads to brand batterings By Richard Morga

Philip Morris chairman Michael Miles is no Malboro Man. He’s not silent, and he’s not mysterious. He’s not even a tobacco man. But he is on a horse,

Also seeing billions go up in smoke was, as The Wall Street Journal put it, a Who’s Who of famous brands: Campbell Soup, Procter & Gamble, Colgate-Palmolive, Hershey and Heinz. […]

Regulatory problems for Chesebrough?

Chesebrough-Pond’s USA, which has been aggressively marketing its new Mentadent baking-soda-and-peroxide toothpaste, has hit a snag. A regulatory obstacle could delay or derail a rollout expected later this year.Citing Mentadent’s […]

Beer brouhaha spills into Brazil By J.R. Whitaker-Pentead

RIO DE JANEIRO–Brazilians are getting a close-up look at a full-fledged guerra das cervejas, or beer war.

Antarctica and Brahma may not be familiar names in the U.S., but combined they account for over 70% of beer consumption in this, the fifth-biggest, beer market in the world […]

All the Coconuts: Hawaii Tourism May Travel to New Shop By Kathy Tyre

The Hawaii Visitors Bureau is expected to put its $5-million state advertising contract up for mandatory review by year’s end. While local agen

MVG’s contract expires this month. The review, which takes place every four or five years, is on hold until the Bureau names a new president to replace Stanley Hong, who […]