Brand Marketing

Where Marketers Are Putting Their Dough — Donnelley Report Signals Shift To More Retailer-Specific Strategies By Betsy Spethman

CHICAGO – Retailers continue to hold marketers’ purse strings, but marketers are tig

With spending on consumer promotions up 3.1% to reach the level of 28.2% of 1992 marketing budgets, promotion has surpassed media advertising for the second time in 10 years, according […]

Fallon McElligott Looks Below the Line

MINNEAPOLIS – Fallon McElligott is considering adding several integrated marketing disciplines to its agency structure and although many Fallon observers said they didn’t think the creatively-focused shop would ever take […]

LaGattuta Settles Into New Home at BBDO/Chicago

CHICAGO – Steve LaGattuta, the former W.B. Doner vice chairman who was named BBDO/Chicago’s new president and ceo last month, said he is optimistic about the agency’s new business prospects […]

FOLLOW THE LEADER: William Morris, ICM Probe Madison Ave. By Kathy Tyrer with Alison Fahey and Cathy Taylo

Perhaps it was inevitable – a lure too golden to overlook. Hot on the heels of Creative Artists Agency’s t

Among the agencies believed to have been contacted by either firm are Wells Rich Greene BDDP, Chiat/Day, Saatchi & Saatchi Advertising, Bozell and BBDO Worldwide.For at least a week, ICM […]

Baby Blues take charge of their own destinies By Michael McCarth

NEW YORK–As IBM continues to evolve, it becomes more evident every week that the Humpty Dumpty that once was the client will never be put back toge

Last week there was further evidence that the balkanization that is changing the way IBM’s operating units function is spilling into its advertising and marketing. In Europe, IBM expanded its […]

The Sears Prize — Agencies Gather to Pitch in Chicago

The stakes in the Sears, Roebuck & Co. apparel review have been raised as five of the ad industry’s biggest hitters convene in Chicago this week to match their wits […]


ARIZONAWith the departure of Dan Drackett, Drackett & Lavidge/Scottsdale has upped Mark Hiegel to partner and ceo. Mike Baumayr, formerly creative director at Dynjan & Baumayr/Phoenix, has joined the agency […]

Publicis merger puts Arge in Spain’s top 10

After its buyout of Arge, Publicis FCB Arge made it into the top 10 ad agencies in Spain in 1992, a year that was highlighted by top-ranked shop Tapsa NW […]

Death of an agency: who and what killed Geer DuBois?

Just two years ago, visitors to the Fifth Avenue loft offices of Geer DuBois saw all the signs of an agency winning a second lease on life. Onc….”Everything’s thriving and […]

Testa stays on top of shifting biz in Italy By Fabiana Giacomott

MILAN–The concentration of Italian advertising agencies and the loss of just under 200 jobs since 1991 due to a severe restructuring in the industr

Armando Testa retained its No. 1 position among the ad agencies here, with billings growth of 16% to $386.6 million in 1992. The shop outpaced the ad industry as a […]