Brand Marketing

Why Marketers Don’t Need to Worry About Contributing to Gen Z’s Alleged Tech Addiction

Their habits aren’t showing any lasting unhealthy side effects.

The 2018 Hot List: The Year’s Best in Print, TV and Digital Content

Adweek's picks for the top media of the year.

Supporting a Cause Is No Longer a Choice for Brands

But it must be an authentic effort.

For International Day of the Girl, Disney Gave Girls the Chance to Film Their Heroes

Digital shorts are part of #DreamBigPrincess initiative.

These Brazilian Candy Ads Are Undeniably Dark Yet Surprisingly Entertaining

Mondelez brand Lacta creates confectionary chaos.

See How Emma Roberts Effortlessly Handles Internet Trolls in Fiat’s Latest Ads

The Gen Z star takes on a sassy smartphone.

Mega-Conglomerate WarnerMedia Consolidates U.S. Media Business With Omnicom’s Hearts & Science

Agency wins all of HBO, Turner, Warner Bros

De-Stress Test: Sleep and Meditation App Calm Launches Its First TV Ads

It’s time to chill out, people.

‘It’s a Tide Ad’ Once Again as Super Bowl Campaign Returns for Thursday Night Football

The ads are as meta as ever, but reactions are mixed as P&G revives the Big Game's No. 1 hit.

3 Questions to Ask If You’re Considering Buying an Amazon Ad

We’re now entering the era of the 'tripoly.'