Brand Marketing

Swizz Beatz on Remaining True to His Roots and Why He’s Just Getting Started

Swizz Beatz took the Brandweek stage to talk what’s next in his career and why he went back to school.

Papa John’s CMO Karlin Linhardt Is Out After Just 8 Months

The pizza chain has reshuffled most of its C-suite.

Alaska Airlines Passengers Toting Starbucks Holiday Cups Will Get Priority Boarding

It's the airline's latest brand partnership in a strategy to increase exposure and establish itself as a national brand.

Airbnb CEO Pledges to Verify 100% of Listings by 2020

A deadly shooting and a bait-and-switch scandal prompt a crisis of trust that chief executive Brian Chesky hopes to address. Adds Hyundai CMO Dean Evans to Its C-Suite

Evans is among Adweek's 2019 Brand Genius honorees for his work on Hyundai's Shopper Assurance program.

Anheuser-Busch InBev’s Global CMO on the Future of Marketers, Beer and the Super Bowl

Pedro Earp took the stage at Brandweek to talk about creating a future-proof brand beyond beer.

The Social Success of Hustlers Was a Win for Women at the Movies

Female empowerment fueled the social conversation.

Transparency in Cannabis Is Needed Now More Than Ever

Especially following the scandals with vaping and e-cigarettes.

The 2024 Moon Landing Will Rocket a Major Marketing Gold Rush

It'll play to consumers needs and provide a sense of unity.

Fiverr Launches Freelance Marketplace Just for Political Gigs

Jobs range from copy-editing campaign materials to speechwriting.