Brand Marketing

IPG’s Huge Hires Former Razorfish Lead as Global Chief Executive Officer

Pete Stein succeeds Michael Koziol.

Podcasters Are the New Influencers. Here’s How to Leverage Them in Your Strategies

Much of what we’re seeing with podcasts rings true to the rise of social media mavens.

Home Depot Is Betting That America’s Miserable Movers Will Make Good Customers

May is the big month for relocating, and generally stressing out over it.

Sephora Turned Applications for Its Influencer Program Into a Social Media Event

Over 15,000 influencers applied for just 24 spots in #SephoraSquad.

Apple Is Cannes Lions’ 2019 Creative Marketer of the Year

Tech giant follows Google and Burger King in receiving the festival's top honor for clients.

The World’s Smallest McDonald’s Illustrates the Scale of a Declining Bee Population

McHive beehives will sit atop restaurants in Sweden.

Q&A: AB InBev on the Evolution of Its In-House Agency That Launched Last Week

Svp Joao Chueiri discusses the goals of the new shop.

The Wellness Industry Needs to Be Reclaimed From Celebrities

Marketers have a responsibility to provide consumers with facts.

Ikea Is Using Brain Activity Data to Determine If You’re Worthy of Its Artwork

Affinity becomes currency in the retailer’s tech-driven stunt.

This Toothpaste Startup’s Cheeky Activation Will Have You Gleefully Spitting In Public

Fresh breath from Hello is a scooter away.