Brand Marketing

Expense Management Platform Expensify Has Never Had a TV Ad. That Will Change in the Super Bowl

A 30-second spot will air during the second quarter.

These Inspiring Short Films Show How Financial Literacy Can Lead to Profound Rewards

PurePoint Financial puts a practical and optimistic spin on savings.

Hulu’s Nick Tran Talks Leadership Style While Remaining Culturally Relevant as a Brand

They're constantly staying on top of trends to remain accessible to audiences.

Doritos’ Super Bowl Spot Will Feature Chance the Rapper

The brand last year teamed up with rappers Busta Rhymes and Missy Elliott for a Superbowl lip-sync-battle featuring actors Peter Dinklage and Morgan Freeman.

If Your Team Wins the Super Bowl, Hotels.com Will Give You a Room to Make a Baby

They want people to channel their 'Big Game Energy'

These 4 Brands Refashioned the Way They Talk to Men Before Gillette Did

The P&G razor giant is hardly the first consumer brand to reconsider its masculine messaging.

How Gillette’s New Ad Flipped a Narrative and Challenged Men to Live Up to Different Standards

Something that women have dealt with seemingly since the dawn of advertising.

Q&A: Bark’s Vice President of Brand Reach and Affinity on How Innovation Powers the Company

'If we're not doing something different and exciting and leaps-and-bounds better than anything else, what's the point of us?' said Allison Stadd.

Planters Is Advertising in the Super Bowl for the First Time in Over a Decade

The 30-second spot will run in the second quarter.

What Marketers Can Learn About Taking a Stand From Gillette

The brand targeted toxic masculinity, and reviews were mixed.