Brand Marketing

NRA Files Second Lawsuit Against Ackerman McQueen, Seeking $40 Million for Alleged ‘Coup’ Attempt

Virginia suit accuses the agency of leaking unflattering information to media outlets like The Wall Street Journal.

Why Marketers Need to Push for Inclusivity in Music

It connects them on a deeper level with their consumers and culture.

People Love the Crap Out of Poo-Pourri, at Least According to Its First TV Push

Loyal fans vouch for the toilet deodorizer in its new spots.

Hong Kong’s Airport and Transit System Initially Banned an Ad Featuring a Gay Couple

They reversed the decision after backlash.

Gen Z’s Favorite Brands Are a Mix of Tech Companies and Some You Wouldn’t Expect

Outliers include Dairy Queen, Chapstick and Dollar Tree.

A Caveman Concocts Cunning Ways to Cut the Line In This French Supermarket Ad

Rosapark has another trick up its loincloth for Monoprix.

Advertising Experts Offer Advice to Young Creatives Trying to Make It in the Field

'Only go into advertising if you love communication.'

Female-Founded Companies Call on Brands to Take Action on Abortion Rights

A New York Times ad was signed by organizations like Sustain Natural, Fur, Thinx and more.

Gap Wants You to ‘Love All Ways’ in Honor of LGBTQ Pride Month

The campaign includes a dedicated clothing line and tie-in with activist Jodie Patterson.

Lacoste Tells a Stunningly Powerful Story of Tumultuous Love In New Campaign

Intense, captivating work from BETC.