Brand Marketing

PBR’s Stronger Seltzer Wears Its Potency on Its Sleeve in These Launch Ads

It's 8% alcohol by volume and proud of it.

The 11 Most Memorable Jingles and Slogans From 1980s TV Ads

You've probably heard some of them, no matter how old you are.

8 Advertising Mascots That Followed Millennials From Childhood Through Present-Day

These beloved characters are fan favorites.

What Marketers Can Learn From Equinox’s Mishandling of Its Most Recent Crisis

The entire fiasco took them by surprise when it shouldn’t have.

CMOs’ Tenure Is Getting Shorter Across Many Industries

Chief marketing officers are facing new pressures, according to an analysis by leadership consulting firm Spencer Stuart.

These Are the Key Moments Retailers Miss During the Holidays

Social video commerce company MikMak offers advice in its new report.

With $175 Million Infusion, Secondhand Fashion Giant ThredUp Plots Its Future

The retailer will use its latest funding round to expand its infrastructure and launch a new initiative to expand its resale options.

UK’s Channel 4 Turned Real (and Really Dumb) Viewer Complaints Into a Cheeky Masterpiece

'Complaints Welcome' shows the network is sorry, not sorry.

Who Is Winning the Great Chicken Sandwich Twitter War of 2019?

We analyzed the battle plans of Popeyes, Chick-fil-A, Wendy's and ... Boston Market?

BigCommerce Rolls Out Suite of Tools to Make Life Easier for CBD Brands

After listening to merchants, the ecommerce platform has expanded the services available to CBD companies.