Dentsu is retiring the M1 brand and folding its functionalities into the Merkury tool.Dentsu Media
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Dentsu Launches Its New Merkury for Media Platform

The Future of Agencies

It's the group's planning and activation suite that leverages its Merkle data asset.

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Burger Chain’s Ad Turns a Charcoal Briquette Into a Hollywood-Style Hero

Food Industry News

Charlie the charcoal briquette becomes the first brand mascot in The Habit Burger Grill's 55-year history.

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The 10-Year Tension: Women Need More Time, Not More Balance

Voice

Flexibility alone can’t solve women's physiological limitations and society’s expectations. Ad agencies have the ability to level the playing field.

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Exclusive: See What MediaLink Is Charging Sponsors for Its Spaces in Cannes

Cannes Lions

A deck obtained by Adweek has detailed plans and prices of sponsorships.

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McKinney CEO Joe Maglio Will Also Take on the Chief Exec Role at Barbarian

Leadership & Talent

Cheil North America is looking to better integrate its services.

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The Group Creative Director Is the Player-Coach of the Creative Team

Leadership & Talent

The GCD is both a creator and a supervisor of creative work.

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Pereira O’Dell Rethought Its Growth Strategy. It Won 5 New Clients in January Alone

The Future of Agencies

Revamped marketing model drove account wins with Manscaped, Simplisafe and Sunny D.

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Kristen Cavallo Retires From Advertising After 30 Years in the Industry

Leadership & Talent

Throughout Kristen Cavallo's 30-year career, she's never backed down from an opportunity to defend creativity.

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Interactive Toy Brand Tonies Taps Anomaly as Its Agency of Record

Accounts

Anomaly's Berlin office has been tasked with overseeing the brand's strategy as Tonies enters new markets.

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What’s Next for MediaLink Following CEO Michael Kassan’s Exit

Leadership & Talent

The friction began before the dispute over the Special Expenses account.

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FCB Chicago Names Pedro Pérez Chief Creative Officer

Leadership & Talent

FCB Chicago hired Pedro Pérez as chief creative officer, taking over from Andrés Ordóñez, who was promoted to global CCO at FCB.

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The Power and Beauty of Hula Is Her Oasis in the Media World

Off the Clock

Off the Clock: Sarah Freund of Brill Media finds connection in the Hawaiian tradition.

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iProspect Expands Duties for Ferrero Group, Winning the US Market

Accounts

The chocolatier is now the largest account on the agency's roster.