PepsiCo to End Its Relationship With WPP’s VMLY&R After More Than 8 Years

The agency ran digital and social for Gatorade and Tropicana.

For International Day of the Girl, One Agency Created a Children’s Book Redefining ‘Pretty’

Integer Group hopes to spark conversations around girls being 'pretty powerful' and 'pretty daring.'

4A’s Restructures Events to Focus on ‘Tangible Actions,’ Cancels 2019 Spring Conference

The annual event had been rebranded as Accelerate from Transformation in 2018.

It’s Time for Sales and Marketing to Put Aside Their Differences and Find Common Ground

They’re both in this together for the long haul, after all.

Nike Loves Working With the Founder of This Undeniably Edgy Shop

Jen Brill concocted the brand's 45 Grand St. studio and Converse x JW Anderson collaboration.

What’s the Secret Behind Pentagram’s Stellar Work? The Agency Has No CEO or Creative Directors

Pentagram has 21 partners in 4 cities, and its clients have included American Express, Buffy and Tiffany & Co.

Landor Associates Sued by Former Executive Alleging Age Discrimination

The suit contends Suzanne Hernandez was fired as part of a pattern of 'systematically eliminating older employees.'

Dentsu Aegis Network Buys B2B International to Fold Into Gyro

Market research company will remain based in the U.K.

Bloomin’ Brands Sends U.S. Account to Mediahub

Sources say Dentsu Aegis Network's Vizeum was the other finalist in the review.

It’s Time to Embrace the Creativity Explosion Advertising Is Undergoing

The best times often appear most challenging.