Telemundo Upfront Focuses on Demographic Shift

NBCU sees 'future of our company'

As guests left the Telemundo upfront last night at the Museum of Natural History (the first upfront the network held in three years), they were handed shirts in packages with the words “Be Part of The Shift” printed on the front, as parting gifts. That pretty much encapsulated the main talking point of the evening. “We are at the leading edge of the most important demographic shift in modern media history,” said Lauren Zalaznick, head of NBCUniversal Entertainment & Digital Networks and Integrated Media.