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Jay-Z on Wednesday evening will announce a development deal with Adult Swim, one that is likely to involve an original animated series.
Sources at Turner confirmed a partnership, although details remain scant. The multiplatinum hip-hop artist and entrepreneur is scheduled to perform tonight at Adult Swim’s upfront soiree, which kicks off at 9 p.m. at New York’s Roseland Ballroom.
While the network enjoys a certain cachet with rappers—in 2006, Danger Mouse and MF Doom dropped The Mouse and the Mask, an LP replete with vocal cameos from Aqua Teen Hunger Force’s Meatwad and Master Shake—Jay-Z represents a whole new level of engagement with the hip-hop universe.
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