Extensive coverage of the George Zimmerman trial has given Orlando stations — and their cable news counterparts — a ratings boost. Zimmerman is on trial in Sanford, Fla. for second-degree murder in the death of 17-year-old Trayvon Martin.
For the seven days of trial coverage from June 24 to July 2, ABC affiliate WFTV led the way in Total Viewers and households, delivering a 1.8 rating / 8.4 share and a 3.5 rating / 9.5 share, respectively. Fox O&O WOFL topped the competition in the A25-54 demographic with a 1.6 rating / 9.4 share. WOFL also leads in the A18-34 and A18-49 demographics.
All four stations are seeing ratings rise as the trial goes on, especially among younger viewers. For the same seven-day period from June 24 to July 2, WOFL was up +64% in the A25-54 demographic. WFTV was up +25%, while NBC affiliate WESH was up +20% and CBS affiliate WKMG was up +17%.
Ratings are after the jump.
June 24 – July 2, 2013 / 9 a.m. – 5:30 p.m.:
Total Viewers:
WFTV: 1.8 rating / 8.4 share
WOFL: 1.3 rating / 6.2 share
WESH: 1.1 rating / 5.3 share
WKMG .6 rating / 2.9 share
Households:
WFTV: 3.5 rating / 9.5 share
WOFL: 2.5 rating / 6.8 share
WESH: 2.2 rating / 5.9 share
WKMG: 1.3 rating / 3.4 share
A25-54 viewers:
WOFL: 1.6 rating / 9.4 share
WFTV: 1.3 rating / 7.5 share
WESH: .9 rating / 5.1 share
WKMG: .7 rating / 3.9 share