Yahoo Buys Niche News Platform Associated Content

By Andrew Gauthier 

MediaPost

Looking to take on the likes of Demand Media and AOL’s Seed initiative, Yahoo announced Tuesday it had agreed to acquire user-generated publishing service Associated Content. Terms of the deal were not disclosed, but reports estimated the purchase price at $90 million.

Started in 2004, Associated Content has emerged as one of the leading social news services, with 380,000 freelance contributors and a supply of more than 2 million articles, photos, videos and audio files. It also boasts a monthly audience of 16 million unique visitors, according to comScore.

Associated Content competes with other so-called content farmsMore…

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