Looking to take on the likes of Demand Media and AOL’s Seed initiative, Yahoo announced Tuesday it had agreed to acquire user-generated publishing service Associated Content. Terms of the deal were not disclosed, but reports estimated the purchase price at $90 million.
Started in 2004, Associated Content has emerged as one of the leading social news services, with 380,000 freelance contributors and a supply of more than 2 million articles, photos, videos and audio files. It also boasts a monthly audience of 16 million unique visitors, according to comScore.
Associated Content competes with other so-called content farmsMore…