WTTV Adds Morning Anchor

By Mark Joyella Comment

Indianapolis CBS affiliate WTTV has added Frank Mickens as morning anchor, reports the Indianapolis Business Journal.

Mickens, who joins WTTV from WFMY in Greensboro, begins in Indianapolis early next year.

Mickens arrives after the departures of morning anchor Marianne Lyles and traffic reporter Katie Solove, and the IBJ reports the station hopes to improve its poor ratings performance in mornings–and overall:

In November, WTTV ranked fifth of five local news station in the all-important 25-to-54 age demo during the 5 a.m., 6 a.m. and 7 a.m. news, according to Nielsen Media Research. WXIN, WTTV’s sister station, ranked No. 1 in those time slots in the 25-to-54 age group, which is most sought after by advertisers.

WTTV’s morning news in November had fewer than half the number of viewers in the 25-to-54 demo as the market’s top two stations, WXIN and WTHR, according to Nielsen, and also trailed WISH-TV Channel 8 and WRTV-TV Channel 6 at 5 a.m., 6 a.m. and 7 a.m. by substantial margins.

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