Saying that he felt there was “an opportunity for growth” in the time period, WTSP president and general manager Ken Tonning announced this week that the station will debut a new, half-hour newscast at 9 a.m.
“10 News at 9am” will be anchored by Keith Jones and Ginger Gadsden, with Bobby Deskins doing weather.
The new, weekday newscast will be feature-oriented, focusing on issues important to women. It is set to premiere on Monday.
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“I don’t think anyone owns the time period,” Tonning told the St. Petersburg Times. “And we know there’s a market for local programming in the mornings.”