10News WTSP in Tampa has officially tossed the traditional news format, for now.
On Tuesday, the Tegna-owned CBS affiliate revealed its revamped newscasts Tuesday, according to the Tampa Bay Times.
The paper reports the station’s new morning show is called 10News Brightside and focuses on buzz-worthy stories being discussed on social platforms.
“We have viewers who are getting so much info instantly, through digital platforms, so a lot of times our newscasts were not as timely as they needed to be,” general manager Mike Rodriguez told the Times. “We did a significant amount of research. We asked viewers. We studied trends. And it all led us to this type of presentation.”
The shows also revealed new anchors, Jackie Fernandez and Rob Finnerty.
The 11pm newscast will now be called Nightside.