Bruce Kopp, a weekday morning anchor at WTHR for more than 25 years, has been moved to weekends.
“Bruce has been asked to help us out with our weekend morning shows, as well as report during the week in the evenings,” WTHR President and General Manager Larry Delia told the Indiana Business Journal.
Though he didn’t go into specifics, the Indianapolis NBC affiliate’s GM said the anchor move “is part of a broader strategic plan.” Kopp has temporarily been replaced on weekday mornings by Naomi Pescovitz.
WTHR is locked in a fierce ratings battle in the morning with WXIN-TV Channel 59, and local media experts think the change might be part of an effort by WTHR to go after WXIN’s younger audience.
For the last decade, WTHR has been the local television news ratings leader—including in the morning. But, in more recent years, WXIN has moved in front of WTHR in several TV news time slots.