WNBC Take on Fit for Front-Line Workers Challenge to Raise Money

By Stephanie Tsoflias Siegel 

WNBC, the New York NBC station and WNJU, the Telemundo station, are encouraging viewers to exercise to raise money for frontline workers of the Covid-19 pandemic.

“Over the course of the COVID-19 pandemic, the front line of nurses, doctors, scientists, and other support staff has met the historic challenge in the war against the virus. #FitForTheFrontLine challenge empowers all Americans to take part during this still-challenging time,” said Richard Friedman, co-chairman, Mount Sinai Boards of Trustees and Chairman of the Merchant Banking Division of Goldman Sachs & Co. “We thank NBCUniversal Owned Television Stations for their support and recognition of the health heroes across the nation and at Mount Sinai. We will get through this together.”

“We have been inspired by our front-line health care workers. Their efforts have been remarkable. As we continue our fight against the coronavirus pandemic, we all take comfort knowing that these incredible professionals remain hard at work, caring for patients and speeding their recovery. WNBC is pleased to join our hospital partners in supporting local health care heroes,” said Eric Lerner, president and general manager of NBC 4 New York.


The initiative will be social media driven. The station is asking viewers to take a picture or video of yourself exercising, tag #FitForTheFrontLine, #NBC4NY, #T47 and the handle of the local New York hospital you are choosing to support, then ask your network to pledge support.

This challenge runs through June 14.