With Sinclair/Tribune Deal, Expect to See More Full Measure with Sharyl Attkisson

By Chris Ariens 

One show that might get a big boost from the proposed Sinclair acquisition of Tribune is Full Measure with Sharyl Attkisson.

Full Measure, which launched 18 months ago, competes with some of the most venerable public affairs shows like Meet the Press and Face the Nation, as well as Sunday morning fare on cable news.

Currently the show airs on 162 Sinclair stations in 79 markets. Adding it to Tribune stations could see it on another 40 more outlets including big market stations like WPIX, KTLA and WGN.

Working in its favor: the ratings. Full Measure is up +21 percent in household ratings between February 2016 and February 2017, and up +18 percent in the A25-54 demo, which matters most to advertisers.

Sinclair says it is in “a virtual dead heat” with Fox News Channel, and ahead of CNN and MSNBC.

“Full Measure continues to deliver the stories you won’t see anywhere else,” said Scott Livingston, vp of News for Sinclair, which produces Full Measure. “It’s not just about delivering the ratings. Full Measure also delivers on our commitment to serious investigative journalism, and Americans are taking notice.”

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