Preaching accountability, MSNBC Digital on Monday rolled out a new ad rendering system across its entire network of sites. Christened ServeView, the system counts ads as delivered impressions only when they’re visible to site visitors, said Charlie Tillinghast, president and publisher of the MSNBC Digital Network.
“We’re only selling ads that are rendered in the viewable area,” said Tillinghast. “Why should marketers pay for ads that no one sees? … We support other publishers to do the same thing.”
When a story page loads, consumers interact with video, text, photos and other content on the page. More…