With New Digital Ad System, MSNBC Promises Results

By Andrew Gauthier 


Preaching accountability, MSNBC Digital on Monday rolled out a new ad rendering system across its entire network of sites. Christened ServeView, the system counts ads as delivered impressions only when they’re visible to site visitors, said Charlie Tillinghast, president and publisher of the MSNBC Digital Network.

“We’re only selling ads that are rendered in the viewable area,” said Tillinghast. “Why should marketers pay for ads that no one sees? … We support other publishers to do the same thing.”


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