On Tuesday, Twitter unveiled a new version of its popular website aimed at enriching the user experience and making Twitter.com a useful destination for people who don’t necessarily have an @ before their names. Perhaps most significantly, the new design moves to further cement Twitter’s value as a news source.
“It’s going to increase the value that people are getting out of Twitter, so in less time you can get more information,” Twitter co-founder and chief executive Evan Williams told The New York Times.
The key features of the redesign make Twitter.com a more immersive platform, allowing the user to view videos, images, and related content without ever leaving their stream. What many in the broadcast news industry will find most intriguing (or threatening, depending on who you ask) about New Twitter is its ability to rapidly aggregate items related to a breaking news story. Twitter has been a means to compile news for awhile now through elements like hashtags and search, but the new design significantly bolsters this process by presenting video, photo galleries, and maps alongside tweets in addition to organizing content in a way that the user can take charge of the story.
“Twitter flattens and jumbles the source of news bringing the quality of the information and analysis to the fore,” writes Marion Maneker on BNET. “Thats good for the writers and readers of the news but not necessarily the enterprises that produce it.” More…