Will WMAQ Push WLS Off Top Spot at 10PM?

By Kevin Eck 

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ABC-owned WLS’ reign as number one in the Chicago market may soon be coming to an end.

Chicago media writer Robert Feder writes NBC owned station WMAQ looks to take the top spot at 10:00 pm. among adults 25-54.

As of last Friday, NBC 5’s 10 p.m. newscast, anchored by Allison Rosati and Rob Stafford, was averaging a 3.6 percent share of the 25-to-54 audience — up from 3.1 in April and 2.9 last May. ABC 7’s 10 p.m. newscast, anchored by Kathy Brock and Ron Magers, had a 3.4 share in the demo — up from 3.3 in April and 3.2 last May.

Running a distant third is the 10 p.m. newscast on CBS-owned WBBM-Channel 2, anchored by Kate Sullivan and Rob Johnson, with a 0.9 share — flat from April and down from 1.1 last May. Despite viewer interest in the final weeks of David Letterman’s “Late Show,” CBS 2 is believed to be among the worst performers among the network’s major market stations.

Among 9 p.m. newscasts, Fox-owned WFLD-Channel 32 continues its free fall with news anchors Dawn Hasbrouck and Jeff Herndon averaging a 0.9 share — down from 1.1 in April and 1.3 last May. Tribune Media WGN-Channel 9, anchored by Micah Materre and Mark Suppelsa, remains steady with a 1.6 share — flat from April and up from 1.5 last May.

As measured by Nielsen Co., the May sweeps began April 23 and run through Wednesday.