Wilkes-Barre/Scranton Market Dominated by WNEP

By Andrew Gauthier 

Broadcasting & Cable

Northeastern Pennsylvania features one of the great single station-viewer relationships in the country, and WNEP is showing no signs of loosening its stranglehold on Wilkes-Barre/Scranton ratings. The Local TVowned ABC affiliate grabbed more than 48% of the local revenue in 2009, according to BIA/ Kelsey, leaving everyone else to play for second.

“We serve the whole market,” President/General Manager Chuck Morgan says of WNEP’s success. “We have more newspeople and more vehicles to hit more counties. We connect with people because we are there.”

Second place is a good race. Nexstar runs both entrants: its own NBC affiliate, WBRE, and Mission Broadcasting’s CBS outlet WYOU. More…