When Sweeps and Shopping Collide

By Kevin Eck 

WFAAZalesDallas ABC affiliate WFAA ran an exclusive Tuesday night about the second Dallas nurse to contract and survive Ebola. You may remember Amber Vinson as the nurse who flew to Cleveland before her symptoms presented themselves.

Turns out while she was fighting the virus, crews were sanitizing her apartment and ended up throwing away many of her belongings. One of the things they chucked was her engagement ring. If you looked closely at WFAA’s exclusive 5:00 p.m. interview, you’d see it was conducted inside a jewelery store.

Which leads us to the interview, part two. At 10:00 p.m., Dallas-based mall jeweler Zales entered the story by giving Vinson a replacement ring from their store. Suddenly Vinson, WFAA and Zales found themselves standing at the intersection of the Holiday shopping season and Sweeps.

According to WFAA news director Carolyn Mungo, Zales wanted to give Vinson a replacement ring and asked WFAA to make it happen. Once the station got them together, Vinson asked WFAA to come along, resulting in an exclusive two-part interview shot inside a Zales, a week before one of the biggest shopping days of the year.

Mungo assures TVSpy no promises were made to feature an advertiser in a news story. “We profiled a locally-based company doing good,” Mungo told TVSpy.