Former NBC affiliate WHDH is letting people know it isn’t fading away after it lost its affiliation.
Calling itself a “news intensive independent station,” the Sunbeam-owned station says it’s still a leader in Adults 25-54 for its morning, evening and late newscasts one day after the launch of NBC-owned station WBTS. The station placed first or second in its morning, evening and late newscasts.
On Monday, the station got a 0.6 compared to the 0.5 from Hearst ABC affiliate WCVB at 5 a.m. The Sunbeam-owned station finished a close second with a 1.3 at 6 p.m. compared to NBC Boston’s 1.5. WHDH won 11 p.m. with a 2.1. Its closest competitor was CBS-owned WBZ which had a 1.0.