Weather Channel Launches New Mobile Site Today

By Andrew Gauthier 

The Weather Channel Interactive expects to launch the third major version of its mobile Website today, featuring animated radar maps and enhanced current conditions pages. averages 38 million unique users online each month and the company is clearly looking to expand this audience by investing in mobile innovation. Multichannel has an overview of the mobile site’s features…
Other new features for mobile users include an option to customize the homepage to feature different kinds of weather content, such as airport delays, current conditions, severe weather alerts and school-day forecast. The upgrade also will provide enhanced future forecasts available in hourly, 36-hour, 10-day, school-day and weekend reports; a green Llving section, which provides daily conservation tips; and photo galleries.

Existing features from the earlier version have been enhanced, including local video forecasts, local and national weather maps, severe weather alerts, and the Hurricane Central section.


The mobile site works with Apple iPhone and iTouch, Google Android G1 and G2, and Palm Pre devices. Full article…