WCCO Radio and TV Unveil Joint CBS Website

By Andrew Gauthier 

City Pages

Talk about your bold rebranding. The websites for WCCO television and radio have been combined and subsumed into a brand new expression of corporate identity: “CBS Minnesota.”

Good bye, Good Neighbor online? The site rolled out today, along with a new address: minnesota.cbslocal.com.


It’s part of a nationwide initiative from CBS Television, which owns 28 stations in all. More…