WCBS Exec. to Lead Creative for CBS Television Stations

By Kevin Eck 

Lee Grossman has been named director of on-air promotion and marketing for CBS Television Stations.

Grossman will stay on as manager of on-air promo and ep at New York CBS-owned station WCBS, but will help lead the station group’s creative directors.

“Lee is one of the most talented and creative people in our business,” said svp of Creative Services Bruce Erik Brauer. “He has been a key contributor to the success of our stations in New York for many years and we look forward to having him share his expertise with our sister stations across the country.”

He started at WCBS as an intern in 1997 and has been manager and ep of promotions since 2006.